QuestionClass: A Daily Practice for Better Questions

You learned how to answer.
Now practice how to ask.

QuestionClass gives you one carefully chosen question each day so you can practice framing problems, making decisions, using AI better, and noticing what others miss.

1. Read Start with one useful question.

2. Reflect Take a few minutes to answer it yourself.

3. Apply Use the insight in a decision, meeting, prompt, or conversation.

In meetings

Move from “What should we do?” to “What problem are we actually solving?”

With AI

Move from asking for answers to asking the question that gets the right answer.

In decisions

Move from reacting quickly to seeing the tradeoffs before you choose.

Practice enough questions, and useful questions begin occurring to you without QuestionClass in front of you.

How Much Should You Be Willing to Spend to Get a New Customer? — How customer lifetime value, acquisition cost, and cash flow determine what a new customer is worth. A practical starting rule is to spend no more than one-third of a customer's expected lifetime gross profit to acquire them, provided the business can recover that investment within its acceptable payback period. If a customer is expected to […]

Today's Question Monday, October 26

Business Strategy & Innovation

How Much Should You Be Willing to Spend to Get a New Customer?

How customer lifetime value, acquisition cost, and cash flow determine what a new customer is worth. A practical starting rule is to spend no more than one-third of a customer's expected lifetime gross profit to acquire them, provided the business can recover that investment within its acceptable payback period. If a customer is expected to […]

Your Reflection

Write a private reflection, then save it.

Great — taking you to the full answer…

Build your question repertoire

These are not hundreds of pieces of content. They are hundreds of ways to look at a problem. Every question adds another lens you can use when it matters.

Browse full library → Explore categories → Clichés Worth Questioning → AI at Work → Business Strategy → Big Decisions →

Start with the moment you are in

What needs a better question today?

Choose a situation, then use the library as a thinking tool.

01I am making a consequential decisionClarify tradeoffs and what matters most.02I am preparing for a difficult conversationFind the question that creates honesty.03I want to use AI more thoughtfullyImprove the thinking before the prompt.04I need to challenge a strategySurface assumptions before they become plans.

Get the daily question in your inbox

You're in! See you tomorrow morning.

What needs a better question today?

You learned how to answer. Now practice how to ask.

Get the daily question in your inbox

You're in! See you tomorrow morning.

How Much Should You Be Willing to Spend to Get a New Customer?

What needs a better question today?

Practice one worthwhile question a day for 14 days.

Questions You Haven't Seen Yet

You learned how to answer.
Now practice how to ask.